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14 2014

Global Report: How Travel Changes Us

I don’t know about you, but the more items I check off my travel bucket list, the longer it gets. That’s because the more I travel, the more I want to travel: The more places I go, the more I realize there is to experience, and the more I want to go back and do what I missed the first time.

 

As it turns out, this is a common plight. More than 53,000 travelers worldwide were surveyed for TripAdvisor’s latest edition of TripBarometer, on the Psychology of Travel, and two in three of them (66%) reported that returning from a trip only prompts them to plan more trips. Indeed, the biggest impact travel has on people is that it leads to more travel. Among those who are most inspired to plan another trip as the result of a vacation are U.S. travelers (76%), females (70%), and those who chose city and cultural trips. Interestingly, people who chose health and wellbeing trips are least likely to plan more trips as a result of their vacation (52%).

 

Travel changes and enriches our lives in countless other ways too, of course. Nearly half of survey respondents worldwide say that travel has made them more open-minded and tolerant of others (48%). Travel inspires people to introduce new foods and recipes from their trip into their diet back home (38%), to learn something new—such as a new language or skill (37%), to explore their own cities more (34%), and to become more environmentally friendly (31%).

 

It’s interesting to see how the impact of travel varies by nationality: Brazilians are most likely to be prompted to plan another trip as a result of their vacation (85%), Indonesians are most likely to become more open-minded and tolerant of others (61%), Brits are most likely to introduce new foods and recipes into their diet (61%), and Mexicans and Indians are most likely to become more environmentally friendly (49%). Kiwis are most likely to move abroad as the result of a trip (13%), the Irish are most likely to get engaged or married (12%), and Malaysians are most likely to start a family (12%).

 

The impact of travel varies by life stages too: Millennials are most likely to become more open-minded and tolerant of others (48%) and to learn something new (42%) because of a trip. Retirees and people without children are most likely to introduce into their diet new foods and recipes that they first ate on vacation (43%). And families are most likely to focus more on their relationships with friends and family—rather than prioritizing work—as the result of a vacation (31%).

 

Whatever your age, gender, or nationality, though, most people returning from a trip agree: The more we travel, the more we want to travel. Fortunately, there’s a pretty big support group for all us travel addicts. It’s called TripAdvisor.

 

Categories: Wendy Perrin

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